Happy Monday, friends! Am I the only one who thinks these past two weeks of February has flown by faster than the entire month of January? Not that I want to rush, but I’m tired of the snow and ready for warmer temperatures!
So, today’s post is going to be a different from my typical fashion/lifestyle posts, and focuses on something that is a major part of the behind the scenes of this blog: social media. Now, I’m no expert in social media at all, but after a lot of trial, error, and more error – I’ve found a few social media scheduling tools that have been extremely helpful with promoting Oliver’s Twist.
I’ve been using Buffer for a few months now, and while I only have the free version – it’s been extremely helpful with scheduling my tweets and Facebook posts. What I like the most is that it has a posting schedule feature which allows you to pick as many different times for each day of the week that you prefer. For example, my posting queue on Monday’s is 9:30, 10:15, 11:30 etc., and that will save for each Monday. You can also change your posting schedule without any issues. Another great feature is that you can move and adjust your tweets, which you can see below.
I know a lot of people swear by another social media scheduling tool, Coschedule, and while I’ve tried it, it just seems so complicated and hard to get used to. I love Buffer because it’s extremely user-friendly. I will say that with the free version, you can only schedule 10 tweets per day.
Okay, this is seriously one of my favorite social media scheduling tools! I’ve been using Planoly for around 3 years when it first came out. Planoly is perfect for planning out your Instagram feed to ensure your theme is cohesive and on brand. It’s great because not only can you upload images, but there’s an analytics feature too which includes your most liked posts, most commented and more. Everyone has been struggling with the Instagram algorithm, so utilizing this tool to make sure your feed is as consistent as possible is a great way to push past it!
The photo in the top left corner with U on top has not officially been pushed out to my Instagram, but allows me to see whether I like how it looks against all the other photos, or if I should choose something else.
3. Google Sheets
Now this one might seem a bit odd for some people, but I started implementing Google Sheets as my editorial calendar back in November, and have recently used it to encompass social media as well! I write down when I need to post on Instagram or Facebook, as those are my least used channels, so that way I can keep track of how long it’s been since I last posted. What I love the most is that you can download the Google Sheets app on your phone, and update it in real-time if you’re not near your computer.
So that’s that! What are some of your favorite social media scheduling tools? I’d love to try them out!