Happy Wednesday, ya’ll! This is an exciting week for me because I’m finally jetting off on my vacation to Cancun tomorrow! I’m seriously so excited and cannot wait to relax, lay by the beach and soak in the sun.
However, that’s not what today’s post is about. I’m sure all of us have heard about the controversial Instagram algorithm, and how it’s been a nightmare for influencers – and regular users, as well. I’ll be the first person to admit that it’s played a huge role in hampering my growth on the platform, and I feel like I’ve been so stagnant over the past year. Yet, I’ve noticed a few positives that have come out of the situation, and that’s what I’d like to focus on today. I was reading Allie’s thoughts about it from Pret-a-Provost, and it’s such a great read! Below are my thoughts on how to deal with the Instagram algorithm.
Blogging is Making a Comeback
I’m sure some of you have heard that “blogging is dead” and that “Instagram Influencers” are taking over. However, I completely disagree. With so many people struggling with the algorithm, a lot of us have begun putting even more energy into our website and the content we’re producing. It can be said one million times, but your blog is truly the only platform you own – so it’s not wise to put all of your eggs into one basket. While I try to keep up with Instagram (and don’t always succeed ha!), I’ve been placing most of my focus lately on driving traffic to my blog, because that ultimately is what matters most. Social media channels are just an enhancement and extension.
Genuinely Engage with Users
With that said, I do still spend quite a bit of time on Instagram. Before the algorithm, you could post a photo and just leave it there without having to do anything. Now, however, you’re forced to follow, comment and like content on other profiles, which has actually been great. I can’t even begin to tell you how frustrating it is to see the same bloggers over and over… and over again. Yet now that we have to interact and engage with new accounts, it makes it much more bearable. There’s so many amazing and thoughtful content creators out there that you’ll discover if you just look!
Let Go of the Pressure
I can only speak for myself, but I assume many other influencers have felt a lot less pressure to keep up. Since everyone seems to be suffering, many of us are posting what we want, when we want – and it wasn’t like that before. Previously, you had to track the best time of day to post and whether or not it would perform well. However, I’ve noticed that people are making a cognizant effort to be more authentic and “real” in their posting, without it all seeming so staged and precise.
What are your thoughts on how to deal with the Instagram algorithm?
Shop the post below: